Dear Leaders,

Every now and then · by Hamza Shayk



  • Home
  • Posts
  • Management Has a Public Relations Problem

Management Has a Public Relations Problem

Management Has a Public Relations Problem

Dear Leaders,

In 1911, two men raced to become the first to reach the South Pole.

Robert Falcon Scott led the British expedition. He viewed the journey as a noble test of human courage. He brought experimental motorized sledges and Siberian ponies because they aligned with his vision of exploration. He wrote stirring journal entries about sacrifice, perseverance, and destiny.

Roald Amundsen led the Norwegian expedition. He approached the challenge differently. Instead of focusing on courage, he focused on logistics.

He knew ponies would struggle in Antarctic conditions, so he brought dogs. He calculated food requirements obsessively. He established supply depots with almost paranoid precision. He enforced a simple daily routine: travel fifteen miles , make camp, rest, repeat.

Amundsen’s expedition was so flawlessly executed that it lacked almost all drama. His team reached the Pole first. They planted their flag. They returned home safely. Some of the men actually gained weight during the expedition.

Scott’s story unfolded differently.

The motors failed. The ponies died. His team was forced to drag their own sledges across the ice. They arrived at the Pole only to discover Amundsen had beaten them by more than a month. On the journey home, Scott and his men froze to death.

They died eleven miles from a supply depot.

Before he died, Scott wrote some of the most inspiring letters in exploration history. We still read them today. We admire his courage and vision.

But Amundsen won the race. And his team lived.

Management has a public relations problem.

Somewhere over the last forty years, we decided management sounded ordinary while leadership sounded extraordinary.

One became something you did. The other became something you were.

For most of modern business history, being called a good manager was considered a compliment. Good managers organized work, solved problems, developed people, made decisions, and delivered results. Entire companies were built by people who did these things exceptionally well. Then it all changed.

Managers supervised. Leaders inspired.

Managers executed. Leaders transformed.

Managers ran organizations. Leaders created movements.

One was presented as necessary. The other was presented as noble. Most of us understandably chose the noble option.

The problem is that leadership and management were never opposites to begin with.

Today, most companies are not suffering from a shortage of vision. It’s execution and follow-through that are in short supply.

Priorities become unclear, accountability becomes inconsistent, decisions take too long, problems are tolerated because addressing them would be uncomfortable, and difficult conversations are postponed until they become expensive.

In other words, management breaks down.

Ask executives to describe the best manager they ever worked for.

The answers are remarkably similar: They were clear, they were fair, they made decisions, they dealt with problems directly, they protected people when appropriate, they challenged people when necessary.

Nobody says:

“My best boss changed my life through a transformational leadership framework.”

They say things like:

“He always told me where I stood.”

“She never let problems linger.”

“When something needed to be addressed, he addressed it.”

The language is surprisingly unremarkable.

And so is the reality. Most effective management is boring: it is repetitive, receives very little recognition, and requires consistency long after enthusiasm has disappeared.

One doesn’t become a great manager by discovering their authentic leadership voice. It’s by having hundreds of difficult conversations, making thousands of imperfect decisions, and repeatedly doing things that are neither exciting nor particularly marketable.

The remarkable thing about Amundsen’s expedition was not that he lacked leadership. It was that his leadership expressed itself through exceptional management.

His vision was not smaller than Scott’s. His execution was disciplined enough to survive reality.

Perhaps that is the distinction we have lost.

Leadership is not the alternative to management. Management is the discipline that gives leadership its best chance of surviving contact with reality.

Scott gave history one of the most compelling stories ever written about courage.

Amundsen brought his people home.

Which, in the end, is what leaders are supposed to do.

Onward,

Hamza

Keep Reading

BY GENRE

Executive isolation


Organizational drag


Incentives and measurement


Judgment


People decisions


Power and politics


ALL LETTERS »

VIDEOS »

JOIN MAILING LIST »

ABOUT HAMZA

I advise CEOs and senior investment professionals on difficult decisions, executive development, and organizational performance.

My clients lead public, private, PE-backed and family-owned companies, or hold senior roles at investment banks, asset managers and private equity firms.

Hamza Shayk
[email protected]


Dear Leaders

Every now and then, by Hamza Shayk

All letters

About

Contact

envelope-simple
SUBSCRIBE

© 2026 Shayk & Company. All rights reserved.